Description
Description: This 1961 "Red Scissors Coupon Book" has Great Colored Period Pictures. History - " Trading stamps are small paper coupons given to customers by merchants in loyalty marketing programs that predate the modern loyalty card . Like the similarly-issued retailer coupons, these stamps only had a minimal cash value of a few mils (hundredths of a cent) individually, but when a customer accumulated a number of them, they could be exchanged with the trading stamp company (usually a third-party issuer of the stamps) for premiums , such as toys, personal items, house wares, furniture and appliances. The practice started in the 1890s, at first given only to customers who paid for purchases in cash , to reward those who did not purchase on credit . The bottom fell out of the trading stamp business in 1965, when many supermarkets stopped issuing stamps altogether and started spending more money to advertise lower prices. [5] Their role has been subsumed by rewards programs offered by credit card companies and other loyalty programs , such as grocery "Preferred Customer" cards." Measures - 7" W x 10" H. Condition: Corners and edges are slightly worn. In good condition. Free shipping in the U.S. Items are shipped out every Monday morning. Like what you see? Check out my other items ! 02/2015 Nancy