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1949 ***HARD TO COME BY*** ~ROYAL CROWN BOTTLING COMPANY~ SOUTHEASTERN OHIO HIGH SCHOOL LEAGUE FOOTBALL SCHEDULE AND SCORECARD ... (2 PAGE) ADVERTISING FLYER ... {{GRAPHIC}} ROYAL CROWN RV COLA BOTTLE ADVERTISEMENT IN BACK! (Approximate dimensions: 5 1/4" x 7"). SCARCE Early bottling company advertisement with football memorabilia! ___________________________________________________________________________________________________________ Royal Crown Cola Type Cola Manufacturer RC Global Beverages Inc. (International) Keurig Dr Pepper (US only) Country of origin United States Introduced 1905 ; 118 years ago Color Caramel Flavor Cola, Cherry Cola, Orange, Lemon Lime Variants RC Cola RC No Sugar Royal Crown Cola Mighty Rain RC Q RC Refresher Double Caffeine Rad Rain Dave & Co RC Neo RC Flavor Collection RC Cherry Cola RC Diet Cola Website rccolainternational .com RC Cola (short for Royal Crown Cola [1] ) is an American brand of cola formulated by Claud A. Hatcher in 1905. [2] Royal Crown Ginger Ale was the first product of the RC line, and it referred to the original ingredient: ginger. RC Cola went through various name changes [3] including Chero-Cola and Nehi, Inc. before becoming Royal Crown after the death of Claud A. Hatcher. More flavors were introduced under the RC Cola name including lemon, strawberry, and cane sugar . In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks , followed by the first caffeine-free cola. [4] In 1958, RC Cola became available in 16 ounce bottles [ citation needed ] . Despite the company's innovation and mass advertising campaigns, total revenue was low due to a lack of initiative in distribution. RC Cola is owned and distributed by RC Global Beverages Inc. for international markets and Keurig Dr Pepper for the United States. [5] History In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia . In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. The grocery store was located at what was 22 West 10th Street. Today's address (after house number changes) is 15 West 10th Street. [ citation needed ] At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. [6] As a grocery wholesaler, Claud A. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and was determined to develop his own soft drink formula. He started developing products in the basement of the store with a recipe for ginger ale. [7] Claud A. Hatcher , the inventor of Royal Crown Cola Hatcher launched the Union Bottling Works in his family's grocery store. [8] The first product in the Royal Crown line was Royal Crown Ginger Ale in 1905, [9] followed by Royal Crown Strawberry, and Royal Crown Root Beer. In 1907, cherry-flavored Chero-Cola [10] was introduced. The company was later renamed Chero-Cola in 1910. In 1924, its new fruit-flavored beverage, Nehi was introduced. This led to the company’s renaming in 1925 to Nehi, Inc. Following its founder, Claud A. Hatcher’s death in 1933, and Chero-Cola being reformulated in 1934 by chemist Rufus Kamm, the company reintroduced the “Royal Crown” to launch Royal Crown Cola. The company itself went on to change its name from Nehi, Inc. to Royal Crown Cola Company in 1951. ______________________________________________________________________ _____ We strive to find rare and unusual vintage pieces to match up with your special collection. 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